Kodak signs....a rarity

A common sight anywhere in the world not long ago.

Brownie Six-20 Model F....

Made in London, 1955 - 1957

Rarity....

 ..a shop with Kodak signs in 2023

Recent history....

Not long ago, Kodak signs could be found all over the world. The company held a dominant position in photographic film for more than a century. Although Kodak developed the first handheld digital camera in 1975, the product was dropped for fear it would threaten Kodak's main income; its photographic film business. That attempt to “delay the future", was certainly a huge business mistake and the digital era would thirty-seven years later send the company nearly into bankruptcy. In 2014, Kodak negotiated with movie studios for an annual movie film order guarantee to preserve the last source of movie film manufacturing in the United States. Kodak announced in 2018 that the 135 and Super 8 format of Ektachrome is available again. However....the Kodak signs are gone everywhere.